The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
automotive / cars / motorcycles / trucks
Award
Agency
Client
Title
Category
Annual ID
CARS TO WORK
Agency: Publicis Conseil / Paris
Client: RENAULT Category: Experiential / Customer Experience / CX
Moments
Agency: Stendahls / Gothenburg + New Land / Stockholm
Client: Volvo Cars Category: Cinematography / Single
CARS TO WORK
Agency: Publicis Conseil / Paris
Client: RENAULT Category: Innovation / Execution in Direct Marketing
CARS TO WORK
Agency: Publicis Conseil / Paris
Client: RENAULT Category: Experiential & Immersive for Good
PLUG-INN FOR BUSINESS
Agency: Publicis Conseil / Paris
Client: RENAULT Category: Online Community Platform
Night Fishing
Agency: INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul
Client: Hyundai Motor Company Category: Innovation / Use of Media in Branded Entertainment
THE INTERRUPTED GOAL
Agency: Leo / Sao Paulo + FIAT / Sao Paulo
Client: FIAT Category: Innovation / Use of Media in Film
The Dareful Handle
Agency: Saatchi & Saatchi / El Segundo + Le Truc / New York + Arcade Edit / Los Angeles + Radical Media / Santa Monica
Client: Toyota Category: Use of Humor
THE INTERRUPTED GOAL
Agency: Leo / Sao Paulo + FIAT / Sao Paulo
Client: FIAT Category: Reputation Management
CARS TO WORK
Agency: Publicis Conseil / Paris
Client: RENAULT Category: Sustainable Development Goals
Nano Cooling Film
Agency: Paulus / Seoul + KPR & Associates / Seoul + SeeMe Productions / Karachi
Client: Hyundai Category: Sustainable Development Goals
First Drive
Agency: VML / Madrid + Ford Motor Company + Hogarth
Client: Ford Category: Use of Gaming as a Tool
TikTok Creator Configurator
Agency: INNOCEAN USA / Huntington Beach + Kia Motor America / Irvine
Client: Kia Motor America Category: Online Advertising / Native Ads
PLUG-INN FOR BUSINESS
Agency: Publicis Conseil / Paris
Client: RENAULT Category: Mobile Applications
Nano Cooling Film
Agency: Paulus / Seoul + KPR & Associates / Seoul + SeeMe Productions / Karachi
Client: Hyundai Category: Green Pencil
Nano Cooling Film
Agency: Paulus / Seoul + KPR & Associates / Seoul + SeeMe Productions / Karachi
Client: Hyundai Category: Innovation / New Ideas in IP & Product Design
SupportBelt
Agency: VML / Detroit
Client: Ford Motor Company Category: Innovation / New Ideas in Design
Unstoppable Dreams
Agency: RPA + Morton Jankel Zander, Inc. / Los Angeles + Kinema / Mexico City + Arts Academy / Portland
Client: American Honda Motor Co., Inc. Category: Writing / Single
TikTok Creator Configurator
Agency: INNOCEAN USA / Huntington Beach + Kia Motor America / Irvine
Client: Kia Motor America Category: Influencer Marketing / Single Channel
TikTok Creator Configurator
Agency: INNOCEAN USA / Huntington Beach + Kia Motor America / Irvine
Client: Kia Motor America Category: Innovation / New Ideas in Social Media
Night Fishing
Agency: INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul
Client: Hyundai Motor Company Category: Long Form Video / Single
GRIP: A Toyota Story
Agency: Intertrend Communications / Plano TX + Toyota Motor North America / Plano TX + Lawrence Fells Production / Los Angeles
Client: Toyota Category: Animation / Series
SupportBelt
Agency: VML / Detroit
Client: Ford Motor Company Category: Innovation / New Ideas in Direct Marketing
The Blind Spot
Agency: Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client: Volkswagen South Africa Category: Experiential / Brand Installations
Dashboard Billboards
Agency: NORD DDB / Stockholm
Client: Skoda Category: Innovation / Use of Media in Technology
The Blind Spot
Agency: Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client: Volkswagen South Africa Category: Brand Installations
The Blind Spot
Agency: Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client: Volkswagen South Africa Category: Craft / Art Direction
The beautiful fail
Agency: DDB / Paris
Client: Honda Moto France Category: P.O.P. & In-Store / Series
no grey
Agency: Leo Burnett Italy / Turin + Red Rose Production / Milan + Prodigious / Turin + Twister Film / Milan
Client: fiat Category: Business Transformation
The iconic playlist
Agency: TBWA\Paris / Boulogne-Billancourt + team x (OMNICOM Group: Proximity / Boulogne-Billancourt + Radio Nova / Paris + Universal Music France / Paris
Client: Mercedes-Benz France Category: Brand Partnerships
Award:
2025 Direct Marketing Gold Pencil
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
CARS TO WORK
Category:
Experiential / Customer Experience / CX
Annual ID:
OS25_DM001G
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Stendahls / Gothenburg + New Land / Stockholm
Client:
Volvo Cars
Title:
Moments
Category:
Cinematography / Single
Annual ID:
OS25_MI020S
Award:
2025 Design Silver Pencil
Agency:
VML / Detroit
Client:
Ford Motor Company
Title:
SupportBelt
Category:
Design for Good
Annual ID:
OS25_DE017S
Award:
2025 Direct Marketing Silver Pencil
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
CARS TO WORK
Category:
Innovation / Execution in Direct Marketing
Annual ID:
OS25_DM025S
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
CARS TO WORK
Category:
Experiential & Immersive for Good
Annual ID:
OS25_EX023B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
PLUG-INN FOR BUSINESS
Category:
Online Community Platform
Annual ID:
OS25_IN022B
Award:
2025 Branded Entertainment Bronze Pencil
Agency:
INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul
Client:
Hyundai Motor Company
Title:
Night Fishing
Category:
Innovation / Use of Media in Branded Entertainment
Annual ID:
OS25_BE032B
Award:
2025 Film & Video Bronze Pencil
Agency:
Leo / Sao Paulo + FIAT / Sao Paulo
Client:
FIAT
Title:
THE INTERRUPTED GOAL
Category:
Innovation / Use of Media in Film
Annual ID:
OS25_FI045B
Award:
2025 Public Relations Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
CARS TO WORK
Category:
Community Building
Annual ID:
OS25_PR018B
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Saatchi & Saatchi / El Segundo + Le Truc / New York + Arcade Edit / Los Angeles + Radical Media / Santa Monica
Client:
Toyota
Title:
The Dareful Handle
Category:
Use of Humor
Annual ID:
OS25_IG039M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
THE CLIMB
Category:
Visual Effects / Single
Annual ID:
OS25_MI099M
Award:
2025 Public Relations Merit Award
Agency:
Leo / Sao Paulo + FIAT / Sao Paulo
Client:
FIAT
Title:
THE INTERRUPTED GOAL
Category:
Reputation Management
Annual ID:
OS25_PR046M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
CARS TO WORK
Category:
Commerce
Annual ID:
OS25_EX061M
Award:
2025 Design Merit Award
Agency:
VML / Detroit
Client:
Ford Motor Company
Title:
SupportBelt
Category:
Promotional / Physical Items
Annual ID:
OS25_DE071M
Award:
2025 Creative Use of Data Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
PLUG-INN FOR BUSINESS
Category:
Commerce
Annual ID:
OS25_CU038M
Award:
2025 Sustainable Development Goals Pencil Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
CARS TO WORK
Category:
Sustainable Development Goals
Annual ID:
OS25_SD006M
Award:
2025 Sustainable Development Goals Pencil Merit Award
Agency:
Paulus / Seoul + KPR & Associates / Seoul + SeeMe Productions / Karachi
Client:
Hyundai
Title:
Nano Cooling Film
Category:
Sustainable Development Goals
Annual ID:
OS25_SD012M
Award:
2025 Gaming Merit Award
Agency:
VML / Madrid + Ford Motor Company + Hogarth
Client:
Ford
Title:
First Drive
Category:
Use of Gaming as a Tool
Annual ID:
OS25_GA018M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
INNOCEAN USA / Huntington Beach + Kia Motor America / Irvine
Client:
Kia Motor America
Title:
TikTok Creator Configurator
Category:
Online Advertising / Native Ads
Annual ID:
OS25_IN044M
Award:
2025 Direct Marketing Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
CARS TO WORK
Category:
Commerce
Annual ID:
OS25_DM084M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
PLUG-INN FOR BUSINESS
Category:
Mobile Applications
Annual ID:
OS25_IN039M
Award:
2025 Green Pencil Merit Award
Agency:
Paulus / Seoul + KPR & Associates / Seoul + SeeMe Productions / Karachi
Client:
Hyundai
Title:
Nano Cooling Film
Category:
Green Pencil
Annual ID:
OS25_GP006M
Award:
2025 IP & Product Design Merit Award
Agency:
Paulus / Seoul + KPR & Associates / Seoul + SeeMe Productions / Karachi
Client:
Hyundai
Title:
Nano Cooling Film
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS25_IP030M
Award:
2025 Design Merit Award
Agency:
VML / Detroit
Client:
Ford Motor Company
Title:
SupportBelt
Category:
Innovation / New Ideas in Design
Annual ID:
OS25_DE145M
Award:
2025 Public Relations Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
CARS TO WORK
Category:
Business Transformation
Annual ID:
OS25_PR044M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
RPA + Morton Jankel Zander, Inc. / Los Angeles + Kinema / Mexico City + Arts Academy / Portland
Client:
American Honda Motor Co., Inc.
Title:
Unstoppable Dreams
Category:
Writing / Single
Annual ID:
OS25_MI073M
Award:
2025 Direct Marketing Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
PLUG-INN FOR BUSINESS
Category:
B2B Communications
Annual ID:
OS25_DM090M
Award:
2025 Social Media Merit Award
Agency:
INNOCEAN USA / Huntington Beach + Kia Motor America / Irvine
Client:
Kia Motor America
Title:
TikTok Creator Configurator
Category:
Influencer Marketing / Single Channel
Annual ID:
OS25_SM062M
Award:
2025 Social Media Merit Award
Agency:
INNOCEAN USA / Huntington Beach + Kia Motor America / Irvine
Client:
Kia Motor America
Title:
TikTok Creator Configurator
Category:
Innovation / New Ideas in Social Media
Annual ID:
OS25_SM094M
Award:
2025 Branded Entertainment Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul
Client:
Hyundai Motor Company
Title:
Night Fishing
Category:
Long Form Video / Single
Annual ID:
OS25_BE037M
Award:
2025 Experiential & Immersive Merit Award
Agency:
VML / Detroit
Client:
Ford Motor Company
Title:
SupportBelt
Category:
Physical Products
Annual ID:
OS25_EX054M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Intertrend Communications / Plano TX + Toyota Motor North America / Plano TX + Lawrence Fells Production / Los Angeles
Client:
Toyota
Title:
GRIP: A Toyota Story
Category:
Animation / Series
Annual ID:
OS25_MI095M
Award:
2025 Direct Marketing Merit Award
Agency:
VML / Detroit
Client:
Ford Motor Company
Title:
SupportBelt
Category:
Innovation / New Ideas in Direct Marketing
Annual ID:
OS25_DM116M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
THE CLIMB
Category:
Direction / Single
Annual ID:
OS25_MI052M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
THE CLIMB
Category:
Production Design
Annual ID:
OS25_MI107M
Award:
2025 Direct Marketing Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
CARS TO WORK
Category:
Direct Marketing for Good
Annual ID:
OS25_DM092M
Award:
2024 Out of Home Gold Pencil
Agency:
DDB / Paris
Client:
Honda Moto France
Title:
The beautiful fail
Category:
Craft / Art Direction
Annual ID:
OS24_OH011G
Award:
2024 Interactive, Online & Mobile Gold Pencil
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Plug-Inn
Category:
Commerce
Annual ID:
OS24_IN005G
Award:
2024 Direct Marketing Silver Pencil
Agency:
Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client:
Volkswagen South Africa
Title:
The Blind Spot
Category:
Experiential / Brand Installations
Annual ID:
OS24_DM016S
Award:
2024 Interactive, Online & Mobile Silver Pencil
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Plug-Inn
Category:
Mobile Applications
Annual ID:
OS24_IN010S
Award:
2024 Print & Promotional Silver Pencil
Agency:
DDB / Paris
Client:
Honda Moto France
Title:
The beautiful fail
Category:
Posters / Series
Annual ID:
OS24_PT013S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Roland Garros
Category:
Cinematography / Single
Annual ID:
OS24_MI024S
Award:
2024 Creative Use of Technology Silver Pencil
Agency:
NORD DDB / Stockholm
Client:
Skoda
Title:
Dashboard Billboards
Category:
Innovation / Use of Media in Technology
Annual ID:
OS24_CT012S
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client:
Volkswagen South Africa
Title:
The Blind Spot
Category:
Brand Installations
Annual ID:
OS24_EX017S
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client:
Volkswagen South Africa
Title:
The Blind Spot
Category:
Craft / Art Direction
Annual ID:
OS24_EX024S
Award:
2024 Out of Home Silver Pencil
Agency:
DDB / Paris
Client:
Honda Moto France
Title:
The beautiful fail
Category:
P.O.P. & In-Store / Series
Annual ID:
OS24_OH014S
Award:
2024 Direct Marketing Silver Pencil
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Plug-Inn
Category:
Commerce
Annual ID:
OS24_DM019S
Award:
2024 Public Relations Bronze Pencil
Agency:
Leo Burnett Italy / Turin + Red Rose Production / Milan + Prodigious / Turin + Twister Film / Milan
Client:
fiat
Title:
no grey
Category:
Business Transformation
Annual ID:
OS24_PR023B
Award:
2024 Design Bronze Pencil
Agency:
SIX inc. / Tokyo
Client:
TOYOTA MOTOR CORPORATION
Title:
WILD MOMENT
Category:
Craft / Photography
Annual ID:
OS24_DE049B
Award:
2024 Radio & Audio-First Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + team x (OMNICOM Group: Proximity / Boulogne-Billancourt + Radio Nova / Paris + Universal Music France / Paris
Client:
Mercedes-Benz France
Title:
The iconic playlist
Category:
Brand Partnerships
Annual ID:
OS24_RA011B
